Just like that, it’s all over. So what did we learn? Well first of all we learned that Steves Death was greatly exaggerated. At least Steve has a sense of humor about obituaries going out when they arent supposed to. But in Apple news, we learned were getting new iPod nanos in 8 and 16 gigs for $149 and $199 respectively, available in a rainbow of colors. They are all made of aluminum with glass screens.
The iPod touch was updated with an external speaker and built in Nike+iPod support for $229, $299, and $399 for 8, 16, and 32 gig models.An update to the iPhone firmware to version 2.1 is coming. Supposedly it will fix most of the issues users have been having with crashing apps, hour(s) long backups, and general bugginess. This is the thing I’m looking forward to the most, since there is absolutely no way I’m picking up an iPhone until they fix it.
Of course, with any iPod update comes a bright and shiny new version of iTunes. This event was no exception, and Steve seemed quite set on convincing the crowd that its new genius feature was as cool as he seemed to think it was. Apparently iTunes will now let you opt-in to a database of user generated song ratings and numbers of plays, as well as letting you see what other users who like your types of music tend to enjoy. It’s neat, and quite a bit like Pandora.
They also added HD television shows to iTunes and announced the return of NBC, who I guess was really starting to miss the revenue that iTunes generated for them.One thing that surprised me was the way they have skewed the iPod touch and the iPhone. I was surprised to see them go so directly after the gaming companies by advertising the new touch as a gaming device. Though, I can’t be surprised considering the ridiculous level of quality they showed off in some of these upcoming games. They absolutely give the PSP and the nintendo DS a run for their money if not surpassing them completely.I’m really curious to see if the mainstream gaming media will begin to embrace the iPod touch as a member of the console market alongside devices like the PSP. Certainly a lot of games have already been downloaded, and the amount of money floating around the App Store is nothing to sneeze over. I think gaming on the iPod touch and iPhone simply needs a great killer app something SO cool that it begins to drive units based on a piece of software alone. That will be the point at which Apple can begin to take hold of the mobile gaming market too. And considering the iPod touchs new tagline is the funnest iPod ever. You can bet your bottom dollar that they are aiming straight for it.